15% off £20

Code:SAVE
OffersSave up to 1/2 Price3 for 2 Mix & MatchOnline OnlyBuy one get one 1/2 priceBuy 1 Get 1 FreeIntroductory OfferOutlet2 For £5 Mix & MatchMarketplace OffersShort Dated May 2025Short Dated June 2025Vitamins & SupplementsVitamins & Supplements Shop AllHair, Skin & NailsCollagen & SilicaMuscle Support & Joint PainDigestive HealthMagnesiumFunctional MushroomsVitaminsShop all VitaminsMultivitaminsVitamin AVitamin BVitamin CVitamin DVitamin EVitamin KVitamin DrinksMineralsShop all MineralsMagnesiumIronZincCalciumSeleniumChromiumSupplementsShop all SupplementsFibre SupplementsAcidophilus & Friendly BacteriaPeppermint OilGrapeseed ExtractLecithinCollagen & SilicaOmega & Fish OilsPlant Sourced SupplementsSuperfood SupplementsArnicaApple CiderRaspberry KetonesAloe VeraChondroitin & MSMCo Enzyme Q10Evening Primrose OilGarlicGinkgo BilobaGlucosamineGlucomannanSeaweed, Kelps and Aquaceuticals5 HTPDigestive EnzymesSaw palmettoCharcoalConditionShop all ConditionCholesterolAllergy & Hay Fever CareAnxiety SupportBone & Muscle HealthMuscle Support & Joint PainBrain & Memory SupportWomen's HealthMen's HealthChildren's HealthCold & Immune SupportFatigueDigestive HealthHair, Skin & NailsHeart & CirculationLiver CareMood SupportSexual HealthSleep & RelaxationStress ReliefVisionWomen's HealthShop all Women's HealthPerimenopauseMenopauseMenstrual SupportUrinary Tract HealthPregnancy & ConceptionMen's HealthShop all Men's HealthProstate HealthChildren's HealthCBD Vitamins & SupplementsShop all CBD Vitamins & SupplementsCBD OilCBD CapsulesCBD SprayCBD GummiesHerbal & Licensed RemediesShop all Herbal & Licensed RemediesRescue RemedyAshwagandhaMilk ThistleGinseng & GuaranaHomeopathic & Flower RemediesShop all Homeopathic & Flower RemediesRescue RemedyTissue SaltsFlower RemediesHomeopathic RemediesAt-Home TestsVegan Vitamins & SupplementsHolland & BarrettVitabioticsSolgarNew NordicWeledaBioglanNovominsGrass & Co.Wild NutritionBetterYou3 for 2 Mix & MatchSave up to 1/2 PriceOnline OnlyOutletBuy 1 Get 1 FreeMarketplace OffersShort Dated May 2025Introductory OfferDairy FreeGluten FreeSesame Seed FreeSoya FreeCelery FreeCereal FreeCrustaceans FreeEgg FreeFish FreeKiwi FreeNew inFood & DrinkFood & Drink Shop AllVegan Food & DrinkShop all Vegan Food & DrinkMeat-Free AlternativesDairy Free DrinksEgg SubstitutesVegan ProteinVegan Protein BarsDried Fruit, Nuts & SeedsShop all Dried Fruit, Nuts & SeedsDried FruitNutsSeedsMixesChocolate CoatedManuka HoneyTeas, Coffee & Hot BeveragesShop all Teas, Coffee & Hot BeveragesCoffee & Coffee SubstitutesMushroom DrinksHot ChocolateTeasSuperfood TeasMatcha & Green TeaHerbal TeaPeppermint TeaSleep & RelaxationSlimming TeaWomen's Health TeasDrinks & JuicesShop all Drinks & JuicesMultipack DrinksJuices & Health ShotsNatural Energy DrinksCoconut WaterKombuchaCBD DrinksSoft DrinksWaterAlcohol Free DrinksProtein ShakesSuperfoodsShop all SuperfoodsSuperfood BlendsSupergreensMoringa PowderSpirulinaMaca PowderFlaxseedBaobabChia SeedsGoji BerriesGut HealthHealthier SnackingShop all Healthier SnackingSweet SnacksSavoury SnacksLow Calorie SnacksChocolateCrisps & ChipsCrackers & CrispbreadsBiscuits & CookiesSnack BarsFlapjacksLiquoricePopcornSweets & MintsChocolate Coated SnacksFood CupboardShop all Food CupboardApple Cider VinegarCondiments & SaucesMeat-Free AlternativesSoup & Ready MealsRice, Pasta, Pulses & GrainsGravy, Broths & StockHoney, Jams & SpreadsShop all Honey, Jams & SpreadsManuka HoneyHoneyNut ButtersJams & ChutneysSyrupsSpreadsPateBreakfast CerealsShop all Breakfast CerealsCereals, Bran & FlakesGranolaMuesliOats & PorridgeBreakfast BarsCookingShop all CookingCooking IngredientsApple Cider VinegarCondiments & SaucesMeat-Free AlternativesSoup & Ready MealsRice, Pasta, Pulses & GrainsTinned FoodsHerbs, Spices & SeasoningGravy, Broths & StockHome BakingShop all Home BakingBaking IngredientsBaking MixesBreadFlourSweeteners & Sugar AlternativesEgg SubstitutesDairy Free DrinksShop all Dairy Free DrinksOat, Rice & Hemp DrinksSoya DrinksNut DrinksCoconut DrinksDesserts & CreamsNutritionally Complete FoodCoconutHolland & BarrettNaturyaGrenadeTwiningsHeath & HeatherNakdPerfectTedPukkaManuka DoctorRhealSave up to 1/2 PriceOnline Only3 for 2 Mix & MatchBuy 1 Get 1 FreeBuy one get one 1/2 price2 For £5 Mix & MatchOutletShort Dated June 2025Gluten FreeDairy FreeWheat FreeSugar FreeEgg FreeMilk FreeSesame Seed FreeSoya FreeCelery FreeFish FreeNew inSports NutritionSports Nutrition Shop AllProteinShop all ProteinWhey ProteinClear ProteinMass GainersVegan ProteinDiet ProteinCaseinSports SupplementsShop all Sports SupplementsTestosteroneElectrolytesEnergy GelsSports CollagenCreatineShop all CreatineCreatine PowderCreatine CapsulesBars, Drinks & SnacksShop all Bars, Drinks & SnacksEnergy BarsProtein BarsProtein ShakesProtein SnacksNutritionally Complete FoodMeal Replacement ShakesPre Workout & EnergyShop all Pre Workout & EnergyPre WorkoutCaffeine Free Pre WorkoutAmino Energy PowdersIntra WorkoutPost WorkoutKetoAmino AcidsShop all Amino AcidsAmino Energy PowdersBCAAL-LysineGlutamineCarnitineArginineVegan Sports NutritionShop all Vegan Sports NutritionVegan ProteinVegan Protein BarsVegan Pre Workout & EnergyVegan Amino AcidsVegan CreatineSports AccessoriesShop all Sports AccessoriesBottles & ShakersFitness EquipmentApplied NutritionOptimum NutritionPrecision EngineeredUSNMyproteinGrenadeHuelTriActivePhDSiSSave up to 1/2 PriceOnline Only3 for 2 Mix & MatchOutletBuy 1 Get 1 FreeIntroductory OfferMarketplace OffersGluten FreeDairy FreeSugar FreePalm Oil FreeSoya FreeCelery FreeCereal FreeCrustaceans FreeEgg FreeFish FreeNew inBeautyNatural Beauty Shop AllSkincareShop all SkincarePremium SkincareFace CareBody CareSun CareTanning & BronzingEye CareLip CareFoot CareHand & Nail CareSkin AilmentsSkin OilsCBD BeautyFace CareShop all Face CareCleanser & TonerFace MoisturiserFace Oil & SerumFace WashFace Exfoliators & ScrubsFace MasksHair CareShop all Hair CareShampoo & ConditionerHair ColouringHair MasksHair Oil & SerumHair Spray, Gel & MousseHair AccessoriesWashing & BathingShop all Washing & BathingShampoo & ConditionerBathing AccessoriesFeminine CareShower Gel & Body WashDeodorantDentalHand WashSoapBath Soak & OilBody ScrubBath Bombs & SaltsIncontinence SupportAromatherapy & HomeShop all Aromatherapy & HomePure Essential OilsBlended Essential OilsBase & Carrier OilsHolisticMother & BabyShop all Mother & BabyBaby Skincare & ToiletriesElectrical WellnessDr OrganicFaith in NatureWeledaNaturtintTisserandQ+AMiaromaSukinAveenoTrilogySave up to 1/2 PriceBuy one get one 1/2 priceOnline OnlyIntroductory OfferBuy 1 Get 1 Free3 for 2 Mix & MatchOutletShort Dated May 2025Alcohol FreeParfum FreeFluoride freeGluten FreePalm Oil FreeCelery FreeCereal FreeCrustaceans FreeDairy FreeEgg FreeNew inWeight ManagementWeight Management Shop AllFat Burners, Binders & Appetite SuppressantsShop all Fat Burners, Binders & Appetite SuppressantsFat BurnersFat BindersAppetite SuppressantsSlimming TabletsWeight Management Shakes Shop all Weight Management Shakes Meal Replacement ShakesDiet ProteinDiet Food & DrinkShop all Diet Food & DrinkSlimming TeasHealthier CookingLow Calorie SnacksFruit, Nuts & SeedsJuices & Health ShotsApple Cider VinegarExercise SupportShop all Exercise SupportFitness EquipmentMeal Replacement ShakesDiet ProteinProtein BarsHolland & BarrettUSNTREKEat WaterFrejaIdeal HealthNudie SnacksBraggGrenadeNatures AidSave up to 1/2 Price3 for 2 Mix & MatchOnline OnlyBuy one get one 1/2 priceShort Dated June 2025Buy 1 Get 1 FreeGluten FreeSugar FreeWheat FreeDairy FreeCelery FreeCrustaceans FreeEgg FreeFish FreeKiwi FreeLupin FreeNew inHealth & WellnessShop all Health & WellnessHair & Skin HealthChildren's HealthEye HealthBrain HealthEmotional WellbeingHeart HealthImmunityMen's HealthWomen's HealthExercise & PerformanceEnergyJoints, Bones, & MusclesGut HealthSleep & RelaxationHolland & BarrettDr OrganicVitabioticsFaith in NatureWeledaOptimum NutritionApplied NutritionNaturtintPrecision EngineeredUSNSave up to 1/2 Price3 for 2 Mix & MatchOnline OnlyBuy one get one 1/2 priceBuy 1 Get 1 FreeIntroductory OfferOutletShort Dated June 2025Gluten FreeDairy FreeAlcohol FreeSugar FreeWheat FreeEgg FreeSesame Seed FreeSoya FreeCelery FreeCrustaceans FreeNew inNew InTrendingThe best of Holland & BarrettMedicines and HealthcareShop all Medicines and HealthcareHayfever & Allergy RemediesPain ReliefCough, Colds & Sore ThroatAntacids & GastrointestinalInfant & BabiesFemale HealthHaemorrhoids & Piles TreatmentsEar Care & Eye HealthFoot Care & Health Skin & ScalpMouth & Oral CareHair & ScalpTravelCareNurofenE45OilatumStrepsilsTiger BalmAnadinAnusolBeechamsBenylinBuy one get one 1/2 priceSave up to 1/2 PriceSave up to 1/2 price3 for 2 Mix & MatchIntroductory OfferShort Dated May 2025New inVeganShop for your WellnessGut HealthImmunityEnergySkincareWomen's HealthMenstrual HealthMenopauseJoints, Bones & MusclesHair, Skin & NailsSleep & RelaxationFood & DietChildren's HealthStress ReliefHealthy HeartLow Mood & DepressionConcentration & AlertnessEye HealthSexual HealthLearn about WellnessJoints, Bones & MusclesEnergyWomen's HealthPeriods & Cycle HealthMenopauseImmunityGut HealthFood & DietSports & FitnessSleep & RelaxationHair Skin & NailsArticlesAll articlesHealthFood & nutritionGut healthImmunityJoints, bones & musclesWomen's healthWellnessHair & skinMental wellbeingSeasonalSleep & relaxationSports nutritionRecipesAll recipesGluten freeLow sugarVeganDairy freePodcast
Skip to content

Cereals, Bran & Flakes

53 items
Image 1 for Super Seedy & Nutty Gut-Loving Granola 360gImage 2 for Super Seedy & Nutty Gut-Loving Granola 360gImage 3 for Super Seedy & Nutty Gut-Loving Granola 360gImage 4 for Super Seedy & Nutty Gut-Loving Granola 360gImage 5 for Super Seedy & Nutty Gut-Loving Granola 360g
Bio & Me
Super Seedy & Nutty Gut-Loving Granola 360g
(66)
25% off
£2.96
£3.95
£0.82/100 g
Image 1 for Porridge Oats 1kgImage 2 for Porridge Oats 1kg
Holland & Barrett
Porridge Oats 1kg
£2.00
£0.20/100 g
Image 1 for Oatwell Original Oat Bran Powder with Beta-Glucan 14 Day SupplyImage 2 for Oatwell Original Oat Bran Powder with Beta-Glucan 14 Day Supply
OatWell
Oatwell Original Oat Bran Powder with Beta-Glucan 14 Day Supply
(60)
25% off
£10.12
£13.50
£6.75/100 ml
Image 1 for Crispy Hearts Oat Cereal 7x 30g SachetsImage 2 for Crispy Hearts Oat Cereal 7x 30g Sachets
CardiOat
Crispy Hearts Oat Cereal 7x 30g Sachets
(21)
25% off
£6.75
£9.00
£0.96/1 Sachet
Image 1 for Barley Flakes 500gImage 2 for Barley Flakes 500gImage 3 for Barley Flakes 500gImage 4 for Barley Flakes 500g
Holland & Barrett
Barley Flakes 500g
(6)
£1.80
£0.36/100 g
New In
Image 1 for High Protein Cereal Cocoa 240gImage 2 for High Protein Cereal Cocoa 240gImage 3 for High Protein Cereal Cocoa 240gImage 4 for High Protein Cereal Cocoa 240g
Surreal
High Protein Cereal Cocoa 240g
(133)
£5.50
£2.29/100 g
Image 1 for Porridge Mixed Berry 375gImage 2 for Porridge Mixed Berry 375gImage 3 for Porridge Mixed Berry 375gImage 4 for Porridge Mixed Berry 375g
Naturya
Porridge Mixed Berry 375g
(1)
20% off
£2.40
£3.00
£0.64/100 g
New In
Image 1 for Porridge Golden Syrup & Chia 375gImage 2 for Porridge Golden Syrup & Chia 375gImage 3 for Porridge Golden Syrup & Chia 375gImage 4 for Porridge Golden Syrup & Chia 375g
Naturya
Porridge Golden Syrup & Chia 375g
20% off
£2.40
£3.00
£0.64/100 g
New In
Image 1 for Porridge Apple & Cinnamon 375gImage 2 for Porridge Apple & Cinnamon 375gImage 3 for Porridge Apple & Cinnamon 375gImage 4 for Porridge Apple & Cinnamon 375g
Naturya
Porridge Apple & Cinnamon 375g
(1)
20% off
£2.40
£3.00
£0.64/100 g
New In
Image 1 for Wheatgerm 500gImage 2 for Wheatgerm 500gImage 3 for Wheatgerm 500gImage 4 for Wheatgerm 500g
Holland & Barrett
Wheatgerm 500g
(57)
£2.50
£0.50/100 g
Image 1 for Gluten Free Cashew & Almond Granola 350gImage 2 for Gluten Free Cashew & Almond Granola 350g
Bio & Me
Gluten Free Cashew & Almond Granola 350g
(38)
25% off
£2.96
£3.95
£0.85/100 g
Image 1 for 4 Grain Muesli Base 1kgImage 2 for 4 Grain Muesli Base 1kgImage 3 for 4 Grain Muesli Base 1kg
Holland & Barrett
4 Grain Muesli Base 1kg
(94)
49% Off
£1.40
£2.79
£0.14/100 g
Short Dated May 2025
Image 1 for Cocoa & Hazelnut Protein Gut-Loving Granola 360gImage 2 for Cocoa & Hazelnut Protein Gut-Loving Granola 360g
Bio & Me
Cocoa & Hazelnut Protein Gut-Loving Granola 360g
(75)
25% off
£2.96
£3.95
£0.82/100 g
Image 1 for Rye Flakes 500gImage 2 for Rye Flakes 500gImage 3 for Rye Flakes 500gImage 4 for Rye Flakes 500g
Holland & Barrett
Rye Flakes 500g
(2)
£2.20
£0.44/100 g
New In
Image 1 for Gluten Free Berry Burst Granola 350gImage 2 for Gluten Free Berry Burst Granola 350g
Bio & Me
Gluten Free Berry Burst Granola 350g
(90)
25% off
£2.96
£3.95
£0.85/100 g
Image 1 for High Protein Cereal Frosted 240gImage 2 for High Protein Cereal Frosted 240gImage 3 for High Protein Cereal Frosted 240gImage 4 for High Protein Cereal Frosted 240g
Surreal
High Protein Cereal Frosted 240g
(74)
£5.50
£2.29/100 g
Image 1 for High Protein Cereal Choc Hazelnut 240gImage 2 for High Protein Cereal Choc Hazelnut 240gImage 3 for High Protein Cereal Choc Hazelnut 240g
Surreal
High Protein Cereal Choc Hazelnut 240g
(7)
£5.50
£2.29/100 g
Image 1 for Oat Bran Medium 500gImage 2 for Oat Bran Medium 500g
Whites
Oat Bran Medium 500g
(262)
£1.99
£0.40/100 g
Image 1 for High Protein Cereal Cookies & Cream 240gImage 2 for High Protein Cereal Cookies & Cream 240gImage 3 for High Protein Cereal Cookies & Cream 240gImage 4 for High Protein Cereal Cookies & Cream 240g
Surreal
High Protein Cereal Cookies & Cream 240g
(16)
£5.50
£2.29/100 g
Image 1 for High Protein Cereal Peanut Butter 240gImage 2 for High Protein Cereal Peanut Butter 240g
Surreal
High Protein Cereal Peanut Butter 240g
(54)
£5.50
£2.29/100 g
1 - 20 of 53 products

Shop Bran Flakes & Cereals at Holland & Barrett

Cereal is a member of the grass family which is grown, or cultivated, for its grain.

Grains of cereal provide more energy than any other type of crop, which is why they make great ingredients for breakfast cereal and other foods.

Cereals are a great source of vitamins, minerals, carbohydrates, fats, oils and protein.

Cereals include wheat bran, perfect for baking and cooking, oat bran which can be used for making porridge, and soya bran which is a great base for breakfast cereals.

These cereals are all natural in their whole grain, unprocessed form.

What is wheat bran?

Wheat bran is a common ingredient in breakfast cereals due to its sweet, nutty flavour and its high nutritional value.

Wheat bran is the hard exterior husk of the wheat kernel which is separated from the other parts of the kernel, the germ and the endosperm, when it is milled.

Is wheat bran good for you?

Wheat bran is high in fibre

Wheat bran is very high in fibre (slightly higher than the closely related oat bran) which helps to promote digestive health by reducing the symptoms of bloating and supporting normal bowel function.

Wheat bran is an excellent choice as an addition to your breakfast which will see you through until lunch time. No need to reach for the snacks! As well as this, it can support the gut microbiome.

So in short, yes – wheat bran is good for you! And so are the other cereals. Many of them are high in fibre whilst also being low in fat, salts and sugars.

How to eat wheat bran

There are lots of different ways that you can easily add wheat bran to your balanced diet.

Start your day the right way by sprinkling it on top of warm porridge or over your cereal or granola. Or try topping smoothies and yogurts with it.

You can also make waffles or pancakes with wheat bran for an alternative breakfast or brunch.

For lunch or dinner, try adding wheat bran to soups or casseroles when cooking. Or to your bread recipe when baking. You can also use wheat bran with breadcrumbs as a coating for fish or meat.

Because wheat bran is very high in fibre, you don’t need to eat too much of it. Twenty or 25 grams of wheat bran per day as part of a balanced diet is plenty.

Which products contain cereals?

As well as buying wheat bran and oat bran, you can also buy breakfast cereals which already contain them – an even easier way to add more fibre to your diet!

There are healthy breakfast cereals to suit every taste. Gluten Free Corn Flakes and Original Recipe Museli Crunchy Bran are ready made breakfast cereals. Simply pour your choice or milk over them, or add yogurt, to enjoy a delicious, nutritious breakfast.

For an on-the-go snack, Rude Health Rye Oaty are perfect. Made from Scottish oatmeal and rye flour, these are great for popping in your bag or even your children’s lunchboxes for a healthier alternative to most biscuits and crisps.

Are cereals suitable for a restrictive diet?

Oat bran, barley flakes, rye flakes, millet grain are all natural products grown from plants and so are suitable for those following a vegetarian or vegan diet.

Unfortunately, most cereals contain gluten and so are not suitable for a gluten free diet.

However, organic millet grain is a great gluten-free alternative to other cereals. It can be used in cereal, soups or in dense wholegrain bread.

Sign up for exclusive offers
Plus, get expert advice to support your health & wellness straight to your inbox when you sign up to Holland & Barrett emails.